Competitions are a great way to reward customers, promote your brand, drive traffic and grow your mailing list.
If you’re thinking of running one in Australia, there’s a few things you need to know.
Types of Competitions
There are hundreds, if not thousands, of competitions available to enter right now in Australia. The majority will be online competitions, but there are also newspaper competitions, magazine competitions, radio competitions, supermarket competitions….the list goes on and on.
All of these competitions, no matter how they are run, can be broken down into two types – chance and skill.
If you’re running a skill based competition, the good news is that you don’t need a permit! All you need is a judge, or judges, to determine the winner(s).
Skill based competitions are sometimes preferred by businesses as there are less costs involved and they’re easier to set up.
Examples of these types of competition are:
- 25 words or less competitions
- Voting competitions (where the public decide the winner)
- Photography competitions (often Instagram-based)
- Caption competitions (on a Facebook photo, for example)
In Australia, this type of competition is easy to run. All you need to do is set the terms of the comp and then advertise it via your social media, email list, or any other method you choose.
How to Get More Entries On Your Competition
Skill based competitions tend to attract a low number of entries. this is because they are time consuming to enter and require more effort on the part of the entrant.
If the purpose of your competition is to collect contact details that can later be used in marketing, a better option may be to run a ‘chance’ based competition. This will attract a lot more entries.
However, if you are thinking of running a game of chance (eg a random draw or a lottery) then a permit is required.
Certain conditions must be met in order to receive a permit. These requirements vary from state to state as do the fees associated with running a competition. More information can be found on the links below.
Promoting a Competition
Once you’ve decided on what type of competition to run and met the required criteria, it’s time to promote it.
One of the best places to promote it is on a competitions website like CompSpot
Promoting a competition on CompSpot is free, and it’s sure fire way to drive traffic to your site.
We can also promote the competition through our weekly newsletter and our Facebook group
which has over 3,500 members!